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"Mazerov Research & Consulting is not simply a data gatherer. There is necessarily an art to the science of research and that is where MRC excels. MRC can hold their own with any of the digit heads in the research community but they bring an intelligence, personality, sense of humor and vitality that is synergistic rather than simply addititve to the process of consumer research." |
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| Listening is not just a technique, it's an art. With over 5000 focus groups and executive interviews to our credit, we are outstanding – if not tireless - listeners. |
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| We use focus groups, dyna-groups, mini-groups, Tactiles®, ethnography, observation and anthropological methods we call Safari Research, benefit-chain laddering, and other qualitative techniques to better understand the components of how people 'feel' about issues and products, how will they react to advertising and marketing messages, and what are the important components of their decisions. |
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