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"I have used MR&C for numer-ous research projects and have been extremely happy with their ability to extract "nuggets" out of a wide range of focus group participants." |
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| Talk is cheap. We get action. |
| When we headed the research staffs at Fortune 500 companies and worldwide advertising agencies we were frustrated because none of our research partners delivered the passion and intensity for our challenges that they promised, or we expected. |
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| We needed our research partners to really “see” us and to be as interested in our challenges as we were. though they said they were, they really weren't. |
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| So we started our own company to deliver it. |
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| We’re passionate about your work and your situation. One of the first questions we ask is, “Tell me about you. What are your needs and how can we help you?” What we DO for our clients that makes a positive difference in their business and in their lives. |
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| We will share some of our more innovative techniques here. They are means to an end. |
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Quick, efficient ideation research for new concept, product and advertising development. |
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On-site customer intercepts, for real-time consumer feedback. |
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In-depth on-on-one depth interviews that blend ethnography with benefit-chain laddering and get you faster to “Why?” |
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An enhanced segmentation technique that gets us a better understanding of the respondents by adding a qualitative component to our quantitative studies. |
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