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"There is necessarily an art to the science of research and that is where MR&C excels. MR&C can hold their own with any of the digit heads in the research community but they bring an intelligence, personality, sense of humor and vitality that is synergistic rather than simply addititve to the process of consumer research." |
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| We’ll admit it: Any monkey can do a survey…and they do them every day. It’s not whether you CAN do a survey, it’s what you do WITH the learning that counts. |
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| Quantitative surveys come in all sizes and shapes, driven by the issues you need addressed. |
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| It might be a survey of a handful of your customers…or former customers…or potential customers. It might be a survey of a slice of the entire nation, or a geographic area around your stores or the kind of people who buy your product - or your competitor's product. It might be a survey of the trade or wholesalers or VARs or even your own sales staff. |
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If you’ve ever asked yourself any of these questions, then MR&C is where you want to turn. |
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“How can we get more market share?” |
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“What are our target market segments and how to we target them?” |
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“Are people seeing our advertising? Is it motivating them?” |
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“Which product will bring in the most profitable revenue?” |
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“How can we gain market share without heavy discounting?” |
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“Why aren’t more of my prospects turning into sales?” |
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| We've done over three million telephone interviews, tens of thousands of mall and store intercepts and Internet interviews. We carefully run every aspect of the survey and do our own data processing, statistical analysis, and reporting. That hands-on approach makes the work go faster and the outcome more actionable. So you will answer those questions quicker and get to the bank faster. |
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| Whatever the method, we learn what the consumer is thinking and feeling, as well as their behavior and expectations. Then we translate that learning into your success. |
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| You always deal with a principal |
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We are the perfect size. At MR&C we have no junior staffers to come between you and our work. That means you always deal with an experienced, seasoned professional who can make a difference on your work |
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| We 're in it for long haul |
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We foster long-term relationships with our clients, and we support them well after specific project work is completed. |
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| Our reports are a great read and our presentations are a hoot |
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Our reports are full of interpretation, in-depth analysis, recommendations, and we go the next step with you to make the work happen in the marketplace. If you don’t laugh really hard at least at some point in the presentation, we haven’t worked hard enough. |
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| We follow up with execution |
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We translate the research findings into advertising, marketing, promotion, marketing plans and strategies that work - so we can work with you directly, your agency, or marketing department to make the work happen on the customer level. |
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| We Never Quit |
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We don’t abandon you once the tabs are delivered. That’s when our job really starts. We stick with you until you’re satisfied that you just can’t wring another insight out of the learning; then we help you find ways to make those insights actionable. |
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