|
|
| |
|
|
|
|
| Healthcare & Hospitals Case Study |
|
| "We are a medical information company and we are looking at introducing some new products, as well as enhancing our current product line. We want to know what will improve our current products, as well as what will bring in new customers?" |
|
|
|
| Situation |
|
|
|
A company specializing in the medical field wanted to introduce some new products, and at the same time ensure that it would remain indispensable to its current customers. |
|
| Action |
|
|
|
MR&C conducted a series of qualitative interviews among customers at varying usage levels, as well as non-users of its products. This nationwide research was conducted in markets that had strong penetration of the client's products, as well as others that had limited penetration. We learned where the client had some significant weaknesses vis a vis the competition, and the client soon improved their products to stave off competitive threats. |
|
| Result |
|
|
|
MR&C conducted a series of qualitative interviews among customers at varying usage levels, as well as non-users of its products. This nationwide research was conducted in markets that had strong penetration of the client's products, as well as others that had limited penetration. We learned where the client had some significant weaknesses vis a vis the competition, and the client soon improved their products to stave off competitive threats. |
|
|
|
|
|
|
|
