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| Packaged Goods Case Study |
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| "We want to expand our market share and the usage of our beverage product into other venues. We are currently thought of as a retail bottled water, but not for consumption at higher-end restaurants where margins are higher." |
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| Situation |
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An MR&C client was exploring expanding its bottled water to the higher-end restaurants, while at the same time not losing mindshare and market share at the retail level. They asked MM to help with that repositioning and package design evaluation. |
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| Action |
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MR&C designed extensive design research to explore the impressions created by various bottle designs for introduction at the casual and upscale restaurant level, and the ultimate consideration for consumption at those places. |
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| Result |
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The product was launched and exceeded plan by over 15%. |
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